The Purpose
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The Purpose is focused on raising the status quo through new materials, unique design and relentless innovation. Bridging the gap between luxury fashion, headwear and Southern California lifestyle, while blending boardsport culture with different styles of hip-­‐hop, punk and trap style music. The product itself utilizes materials such as

  • Crown panels of the “Purpose” are comprised of our cloud grey Italian melton wool and the top visor is made from light grey drum-dyed perforated lamb nappa leather.
  • The finishes have all been powder-coated matte black including the custom molded eyelets, the flawless placement, "m logo" trim and the custom buckle closure.
  • Undervisor is comprised of our silky suede and features the Melin enamel seal in two tone black enamel fill on a white frame.
  • Lined with our proprietary moisture wicking performance fabric.
  • Quilted sweatband for comfort and breathability.
  • Hidden "besom" stash pocket, polished button backing, color matched damask woven taping and labels.
  • Signature leather strap back closure.

* Includes our premium Black Melin Display and Travel Box

$ 120.00
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Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.


We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

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