Jeff Nichols is an exercise physiologist and 11 year Navy Seal veteran who’s fiercely dedicated to bettering himself and those around him. His commitment to health and fitness has made him the expert that Military, Law Enforcement, and Firefighters go too for peak performance training. When long time friend Ryan Munsey introduced us to Jeff we were a bit nervous to be honest. Jeff is serious about his performance, doesn’t BS and will hold you accountable to deliver on your promise. He has been in the craziest situations in the world and knows what a well made product feels like and should be capable of. He’s also a really nice guy and loves cats. We love Jeff and having him here to help put our products to the test and coach us on how to push the limits on what is possible.